Early '60's ad for George's dad's restaurant
1968 ad for Mr. C's
1978 ad for Mr. C's Grand Central
Another 1978 ad (the "Super C" continues its popularity today at Showmar's)
1979 picture of Mr. C's Grand Central
mid-70's menu for the downtown location of Mr. C's
1978 menu for Mr. C's Grand Central
The original Mr. C's on Monroe Rd.
George (far right) with family in front of Johnny's Grill in 1953
George and wife, Helen, in the early '70's
Recent photo of George at Showmar's at the East Blvd. location
George Couchell is the "C" in Mr. C's. He has spent almost his entire life involved in Charlotte restaurants. Not only is he an American success story, he is a Charlotte success story as well.
When George was twelve, his father opened Johnny's Grill in the early '50's on Monroe Rd (an early forerunner to the famous Gus' Sir Beef). A family affair, George was the carhop and ran orders from the kitchen to awaiting cars parked at the drive-in. The restaurant was so popular, George was allowed by his school principal to leave school during the day to help at the restaurant.
With restaurants in his blood, George opened Mr. C's Southern Country Chicken on Monroe Rd. in 1967. The restaurant was so successful with its fried chicken, fish, and pizza that he opened two more locations within the next six months. Eventually, he would also have locations in downtown, near UNCC, and (his biggest venture) a full sit-down restaurant near Eastland Mall.
In the early '80's, with diners looking for more healthy alternatives, George overhauled his UNCC location and revamped the menu and gave the eatery a new name--Showmar's (named after his bookkeeper). Showmar's continues to grow to this day and currently has over twenty locations throughout Charlotte and its neighboring communities. George has found a niche with Showmar's by offering a bridge between fast food and full-service restaurants. Showmar's menu includes many items made famous at Mr. C's along with Greek specialities and their famous pita burgers and sandwiches.
1975 photo of the UNCC location
REVISIONS -- 8/9/2008
1976 photo of the entrance inside the Northwestern Bank Building