On Monday, November 12, 1956, Belk ushered in the new era of retailing with the grand opening of their newly renovated downtown store. $4 million dollars bought an extensive face-lift and an expansion that added over 200,000 square feet of new space. Included in the expansion was a new state of the art cafeteria in the basement and a new lunch counter on the mezzanine level. These great ads are from the opening week.
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