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1930's interior shot of the Trade St location
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The building (since demolished) at 100 W Trade St that housed the S & W for almost fifty years
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Above photos showing the S & W in downtown Asheville (opened in 1929) during the height of its operation (courtesy of an anonymous contributor)
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Former S & W building in downtown Asheville as it looks today
November 1972 ad
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1972 ad
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July 1976 ad
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1972 picture of the Charlottetown Mall location
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1982 photo of the Park Rd location
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1983 photo showing the renovation the then-closed Park Rd location
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Original recipe for the famous S&W Custard Pie (courtesy of Heath Brown)
Recent picture of the former Park Rd location
It is said that Charlotte's modern restaurant history began with the opening of the first S & W Cafeteria on July 14, 1920 on W Trade St by Charlotteans Frank Odell Sherrill and Fred Weber. This would be followed by other locations at Park Rd Shopping Center (in 1958), at Charlottetown Mall (in 1959), and a fourth location at Freedom Village Mall in the 1960's. There were also many other locations throughout the Southeast.
The downtown location would operate until 1970 (the building that housed the cafeteria would be torn down in the mid-'80's), The Freedom Village and Charlottetown Mall locations would run through the '70's and the Park Rd Shopping Center location would close in January 1983. The building of the Park Rd location would operate as a Casa Gallardo for several years and most recently, has been home to several failed bar restaurants.
REVISIONS-- 8-2-2008